Tag Archives: trademark

Legal Checklist For Choosing A Business Name

What should you think about when choosing a brand name? This isn’t necessarily a definitive list, but it is a three things to consider from a legal perspective. Actually it’s really two things: understanding the legal/marketing compromise of the mark strength, and then searching (both the internet and at the USPTO). 1) Consider the strength of the

Read More

Can My Business Name Be Trademarked?

This is a question that I get asked a lot; I’m happiest when we are asked before the name is “launched”, so that the business owner can assess the amount of trademark protection that is available when deciding whether to adopt a particular trade name. “Can My Business Name Be Trademarked?” is a question that is best

Read More