Tag Archives: trademark

Can My Business Name Be Trademarked?

This is a question that I get asked a lot; I’m happiest when we are asked before the name is “launched”, so that the business owner can assess the amount of trademark protection that is available when deciding whether to adopt a particular trade name. “Can My Business Name Be Trademarked?” is a question that is best

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Legal Checklist For Choosing A Business Name

What should you think about when choosing a brand name? This isn’t necessarily a definitive list, but it is a three things to consider from a legal perspective. Actually it’s really two things: understanding the legal/marketing compromise of the mark strength, and then searching (both the internet and at the USPTO). 1) Consider the strength of the

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